Jun 18, 2025

A non-boring approach to figuring out your brand voice, presence, and energy.

Let’s play a little game.
Picture your brand as a person. Not in a “mission statement with a pulse” kind of way.
Like really imagine them.

What are they wearing?
How do they speak?
Would they order a matcha or a double espresso?
And most importantly… would you actually want to hang out with them?

If your answer is “eh, maybe once a quarter,” it might be time for a vibe check.

Your Brand Isn’t Just a Logo. It’s a Whole Personality.

You know the brands that just get it? The ones you’d invite to your group chat or trust for a recommendation without a second thought? That’s not an accident. It’s tone, clarity, and consistency working together.

We’re talking:

  • A voice that’s unmistakably them
  • Messaging that doesn’t feel like a copy-paste from ChatGPT
  • Visuals and content that give something without trying too hard

Start Here: The Human Test

Ask yourself:

  • If your brand walked into a room, what would people feel?
  • Would they be intrigued? Comforted? A little intimidated (in a good way)?
  • Would they talk over everyone, or would they listen?
  • Would you want to DM them? Work with them? Take their advice?

If the vibe is off, it’s not always a full rebrand. Sometimes it’s a matter of tightening your tone or shifting your visuals so your brand feels more like you…or at least someone you like.

It’s a Brand Audit, But Make It Fun

Instead of spreadsheets and endless moodboards, try this:

  • Make a fake dating profile for your brand
  • Ask your friends who your brand reminds them of (fictional characters count)
  • Scroll your last 9 posts and ask: are these giving real connection, or just filler?

When you stop treating your brand like a “thing you market” and start treating it like a person with values, boundaries, and actual energy, everything gets easier. Content flows. Messaging clicks. You stop attracting people who make you cringe.

TL;DR: People Want to Hire People.

Even when it’s a business.
So make sure your brand is someone worth knowing.

Want help figuring out what your brand should sound like? We do that.

Moody Creative Media is a Houston-based social media agency specializing in creative strategy, content creation, and digital storytelling. We help small businesses and creatives build brands that connect with visuals, voice, and presence that feel like you.