Social media has been around for almost 2 decades.
If you compare this time period to any other advancement in society, we are still on the early side in the grand scheme of things. Being early to anything is always a key to success. So what really works on social media?
In my 10 years of being a user and 7 years of being a student of social media, I’ve noticed 2 things that are a formula for success:
- Transparency
- Authenticity
It’s really that simple.
Tell your HONEST story in a way that is digestible and that connects to your target audience. If you’re a personal brand, your brand is your stories and life experiences. If you’re a business, your brand is all about how you help your target audience.
Now go create content that is transparent and authentic!
