If you’ve ever stopped mid-scroll because a brand’s feed just looked good, you know the power of curation. At Moody, we treat every client’s marketing like it’s going on display. Not in a stiff, overproduced way, but with the same intentionality you’d use when putting together your dream gallery wall. Every post, every color, every caption is part of a bigger picture.

What goes into content planning (beyond visuals)

Pretty graphics are only the starting point. We think about the full story your audience will see when they land on your page. That means planning a mix of content types, angles, and topics that speak to your brand’s personality and goals. We think about how each post will flow into the next, how the colors will balance across the grid, and how the captions will guide people to connect with you.

The mix: brand voice, SEO captions, platform-specific tweaks

A brand’s voice is what makes it stand out in a sea of perfectly lit photos. We make sure yours comes through in every caption, headline, and comment. Then we layer in SEO so people can actually find you, because the most beautiful post in the world doesn’t help your business if it’s invisible. We also adapt each piece for the platform it’s on. What works on Instagram might need a different hook for LinkedIn, and what’s perfect for a TikTok scroll might flop on Pinterest.

Our design process for graphics and client feeds

When we’re designing, we’re not just thinking about a single post. We’re looking at the feed as a whole. We map out where bold moments will go, where softer visuals should land, and how text graphics can break things up without throwing off the balance. It’s a mix of instinct and strategy, and it’s why our clients’ pages feel cohesive even when they cover a lot of different topics.

Our belief that posting isn’t strategy

Anyone can post. Not everyone can build a plan that actually works. Throwing content into the void and hoping it sticks is a fast track to burnout. That’s why we build strategies before we ever hit publish. Every post has a reason for being there, whether it’s to grow reach, deepen connections, or drive action. The strategy comes first, the posting comes after.

At the end of the day, we want your feed to be more than just a collection of nice images. We want it to be a space your audience wants to spend time in, a space that feels as curated and intentional as your favorite gallery wall.

Moody Creative Media is a Houston-based social media agency specializing in strategy, content creation, and brand storytelling. We help businesses build strong, creative online presences with customized marketing plans, professional visuals, and engaging campaigns designed to connect with their audience.